May 18, 2020
Average Read Time: 3 minutes
A hosted payment page is a third-party web page where the transaction can be completed securely. This external page enables customers to submit their payment information to complete the online checkout process. From the customer’s viewpoint, the checkout experience happens in just a few seconds. But there’s more to a hosted payment page than convenience and efficiency.
In this post, we’ll highlight a few of the design features, online payment options, and security components of a hosted payment page. Don’t forget to subscribe to our blog to have posts like this delivered right to your inbox.
A well-designed payment page promotes a seamless checkout experience for your customer. Additionally, you should include your company logo and colors on your payment page to build trust with your customers. The online payment process is a big part of your customer’s journey. The look and feel of your hosted payment page can help deliver an excellent customer experience.
Your customers should feel secure during the online checkout process, and your payment page design can help foster that trust. According to a recent Baymard study, many of the reasons for shopping cart abandonment “can be fixed purely through design changes.”
Your hosted payment page should support different payment method options for your customers, such as credit cards, debit cards, mobile wallets, and automated clearing house (ACH) payments. A high-quality payment page should also be adaptable to support emerging payment solutions.
As you optimize your e-commerce website, stay focused on your customers by offering different payment options for shoppers.
When you accept payments online, your customers expect you to follow security standards to protect their sensitive data. Choosing the right payment service provider can help reduce your liability and enhance cardholder security. Your payment provider should deliver a PCI-compliant hosted payment page right out of the box.
According to some Unbounce statistics, only 65 percent of brands display security information within the checkout process. 17 percent of online shoppers abandon their shopping carts during the checkout process because they don't trust the site with their credit card information. Including security logos on your payment page is an easy way to assure your customers that their payment data is safe and secure.
If you've never considered adding the option of an online store to your business, now is the time to do it. According to a 2020 U.S. Department of Commerce report, e-commerce sales for 2019 increased 14.9 percent from 2018. In a separate report by comScore, "digital commerce has grown to account for nearly 1 in 4 discretionary dollars spent by consumers."
Customers are shopping online, and businesses should be adapting their sales model to meet customer demands. For more information about accepting card transactions online, check out our post about the benefits of expanding your business into the online marketplace.
With the ME Hosted Payments Page, you can turn your website into a revenue stream. We've put together all the tools you need to take your business to the next level with our Business Essentials bundle.
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