August 6, 2020
Average Read Time: 3 minutes
Customers expect streamlined shopping experiences across different channels—in your store, online, and on-the-go. While online marketplaces like Amazon continue to improve and enhance the customer journey, you can do the same for your e-commerce website.
A PYMNTS.com study shows that roughly 50% of customers will abandon the sale when they encounter friction on a website; conversely, those who find a seamless sales process are much more likely to complete the sale and will return for future transactions.
You can turn your website into an e-commerce asset. Here are five ways to remove the friction from online sales:
Remember, customers today are seeking frictionless shopping experiences in person and online. Your website can make it easy for them by eliminating roadblocks. Whether it’s a product or service, give your customers an optimized experience with your brand, and you’ll see increased sales and repeat business. An online commerce system like WebCommerceSM or WebCommerceSM Unlimited gives you access to all these features and more, enabling you to exceed customer expectations.
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