August 6, 2020
Average Read Time: 3 minutes
Customers expect streamlined shopping experiences across different channels—in your store, online, and on-the-go. While online marketplaces like Amazon continue to improve and enhance the customer journey, you can do the same for your e-commerce website.
A PYMNTS.com study shows that roughly 50% of customers will abandon the sale when they encounter friction on a website; conversely, those who find a seamless sales process are much more likely to complete the sale and will return for future transactions.
You can turn your website into an e-commerce asset. Here are five ways to remove the friction from online sales:
Remember, customers today are seeking frictionless shopping experiences in person and online. Your website can make it easy for them by eliminating roadblocks. Whether it’s a product or service, give your customers an optimized experience with your brand, and you’ll see increased sales and repeat business.
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